Hired Guns Creative, the award-winning, Nanaimo-based branding and design studio, which creates packaging for wineries, breweries and distilleries, has released their Unruly Vodka work for Wayward Distillation House.
Richard Hatter, creative director at Hired Guns, says he wanted to avoid the expected with his design. “I didn’t want to go with a fuzzy bumblebee with yellow and black stripes,” he explains. “I wanted to show the pairing of the distiller and bee that creates the Unruly spirit. One can’t exist without the other.”
The bottles are surrounded by housing that display Hatter’s vector illustrations of an oversized bee clutching the distiller mid-flight on one side, and a pair of distillers on the other (Wayward is run by a husband-and-wife team). “The unruliness comes through with the client — they’re off-the-wall and unpredictable and cool, and so are bees, in a way. We wanted to play up that whole side of it,” he says.
Wayward Distillation House is the only distillery in Canada using honey as the base material for their spirits, rather than the more traditional options like barley, potatoes or corn. Their packaging needed to emphasize this without appearing as though the products taste like honey (because they don’t).
We took Wayward’s packaging beyond a simple front/back label and created a housing for the bottle that illustrates the ‘Unruly’ partnership that exists between this Wayward distiller and the bees.
The custom vector illustration on these bottles is sure to set them apart in a retail setting and should help create significant buzz about their products as they build up to their launch.
Source: Packaging Inspiration, Packaging Design Magazine, Applied Arts Magazine (full interview about the project)
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Author: LA Pride
LA Pride is a native Floridian who is interested in many things including temporal physics, critical thinking, board games, kite boarding and photography to name a few. His primary areas of interest include UI design, vector and 3D art. He is also the Founder and Sr. Web Developer of NQN Media Group. You can visit his website, or friend him on Facebook.