There are a multitude of business owners who depend on business cards to be discovered and gain more visibility. Business cards have been used for dozens of years as a way of distributing the word about a particular company. And, while they have been preferred for quite some time, not everyone is having great success by using them.
You may have noticed that your business cards are not obtaining the interest you initially imagined. Nevertheless, do not get overly discouraged. High quality business card printing is getting cheaper online every year, and revising the card may be more simple than you think. Some of the causes for your business card going unnoticed may include:
• Low quality
• Generic design
• Plain contact information
• Insufficient message
While reading through this checklist I suggest you study your own business cards. We guarantee there’s a high chance that one of the reasons listed below is why your business card is not performing as it should.
A business card that appears cheap will say a lot about your business. Flimsy card stock, low-resolution printing, pixelated graphics – these are just a few ideas of why a prospective client might disregard your card. Take advantage of professional printer or don’t bother at all. Printing your cards at home on your desktop is not the best options. Convenient and cheap, yes. Cards with poor quality will do more harm than good.
This point may be very industry specific. So if your industry tends to create a standard type of design – such as professionals like attorneys and CPAs – this may not apply.
But for the rest of us, we have a certain level of creative freedom we can undertake with our business cards. Don’t be afraid to think out-of-the-box and design something appealing and stimulating. Just because you’re pressed for time an overly simple, black & white business card may be quick but exudes cheapness. So consider taking your time and have a bit of fun with your card, combining your logo, colors, and typography into the design.
If you don’t feel secure with your own design skills but know a bit about design programs, you could use a pre-designed template. Some printing companies, such as PrintPlace.com and VistaPrint.com, provide free templates for business card printing that you can customize with your brand colors and unique graphics. Or you can purchase a professional template for a very reasonable price from sites like GraphicRiver.net, and customize on your own as well.
Generic Contact Info
Isn’t it frustrating to receive a business card but there is no mention of the person who gave you the card. All you have is some generic contact information for the business – address, phone number, blah blah, blah. Unfortunately this makes it difficult to remember who the person was to whom you spoke. Make individualized business cards for any staff that will be carrying cards.
Your card should readily correspond what it is your business really does. A short tag line on the front of the card will suffice for a quick introduction. Don’t clutter the front side with a great deal of information – keep it very simple so readers can clearly recall what you do. Reserve the back of the card to explain everything properly. I strongly suggest using this opportunity to direct the recipient to visit your website for more detailed information. And additionally do not forget your main contact number and email address. However, if you do not have a physical storefront for your customers to visit do not include your physical address. What about a fax number? It’s not necessary to include a fax number unless your business requires clients to fax you information.
The goal in mind of most a business card is to make it easier for your customers to contact you at a later time. With a little thought you can create a memorable, cost-efficient card that will generate phone calls and emails and hopefully new clients.
Author: LA Pride
LA Pride is a native Floridian who is interested in many things including temporal physics, critical thinking, board games, kite boarding and photography to name a few. His primary areas of interest include web CMS, vector and 3D art. He is also the Founder and Sr. Web Developer of NQN Media Group. You can visit his website, or friend him on Facebook.