In the shopping world today, about half the struggle is getting the customer to notice your product packaging. Alongside a great deal of competition, it is even more important than ever to have attention-grabbing presentation that snatches a shopper’s attention. So what are the three key elements of good product packaging, properties that set your products far above the competition?
1. Form or Design
The initial and most obvious prerequisite for notable product packaging is the appearance. If your product packaging is well structured and eye-catching, then it will stand out on the shelf. People are so attuned to “window shopping” which involves browsing with their eyes first, so if you can win the visual battle, then the war is half over.
Visual looks are not simply about making use of the most colorful design. Attractive packages complement the appearance of the packaging to the product and to the niche market you’re aiming to capture.
Think about a product geared toward kids. Cartoon characters, vivid colors, and a sense of frivolity are the ideal appearance. Something that’s all-natural and directed at the health-conscious customer, on the other hand, might profit from recycled paper and minimal printing.
Image plays a major role in telling people what they are purchasing, so design your product packaging to be visually attractive to your target market. Product packaging also establishes a brand, so be absolutely sure it conveys the proper message about your product and your business.
Good design is also as much about what you take out as what you put in. It should be clear and easy to read. If you try to cram too much into the design, you might defeat the purpose.
2. Function or Usability
Okay, we know that excellent design determines why your product was picked up from the shelf. But what makes a consumer continue to buy? Beyond containing a great product it must be functional.
Functionality in packaging design is straight-forward: Consider how to merge usability into design so that the user experiences the product and design accordingly. There several things to consider depending on the type of product you are designing for. Is the package easy to open and can it also be resealed? Is it easy to get the product out of the package? Is it easy to pour?
Other key packaging issues include:
- Simplicity is key. Keep the packaging and design as minimal as possible. People will be more appreciative of having something that’s simple.
- Design packaging to be reusable after the product is finished. Think of decorative tea tins with waterproof seals that can be washed and used again.
- Also, be considerate of the size and shape. If the product is meant to be stored in the refrigerator then it should be designed for such.
We live in the information age, and people want to know exactly what they are purchasing. They want to know where the product is made and what ingredients are in it. The health conscious consumers may want to know nutritional information on food products, side effects and warnings on medication or cleaning products, and whether the product is all-natural or provided from ethical sources.
Think about what separates your product from the competition and place that information in a prominent place on the packaging. Become well informed about government guidelines on product information too. Different countries have various requirements, so do some research about what is required for your packaging.
Examples of Awesome Product Packaging
Although it’s just milk, they make it seem like so much more with this stylish and “less is more” type of product packaging. Plus, Gotta Moo focuses on the most eco-friendly method for milk packaging. This greener milk packaging solution will be made out of Sugarcane Bagasse molded pulp paper, coated inside with sugarcane lignin and printed with vegetable based inks, all based on food safe materials. With easy to find information and easy to store and reusable packaging, Gotta Moo has the type of product packaging that is simple yet powerful.
Ignite Brand Salsa was created for the person with an affinity for the burning heat associated with hot-pepper enthusiasts. The types of peppers speak of the heat to be expected – Jalapeno Verde, Serano Ranchero, and Habanero Taquera. A simple number system allows for brand expansion over time as new editions and seasonal varieties are available. This salsa ignites your visual senses with flavorful colors while still maintaining a minimalistic design. Ignite is sure to break the monotony of most salsa packages found on your grocers’ shelves.
Designers have to realize that everything you create has a past, present and future. Packaging, like any other design problem will need to be rethought with a sustainable system approach.
Author: LA Pride
LA Pride is a native Floridian who is interested in many things including temporal physics, critical thinking, board games, kite boarding and photography to name a few. His primary areas of interest include web CMS, vector and 3D art. He is also the Founder and Sr. Web Developer of NQN Media Group. You can visit his website, or friend him on Facebook.